This post is not about our socks, it's about change, and information. We believe if people have the right tools, and information then together we can all change laws, countries, and industries. This has always been our goal.
We decided to focus on making the world’s first really good socks. Socks that look and feel good to wear, definitely. But socks that also make it easy for more humans to do good and lessen their impact on a daily basis. Because your favourite socks shouldn’t be jerks to the environment—and your favourite socks shouldn’t take away from your desire to do good.