It's a question we get asked surprisingly often. Which makes sense. It seems like a no-brainer right? Do we want to save 150 liters of water on a pair of socks, or don't we? Why wouldn't every clothing company want to do that? And why would this tiny brand I found on Instagram be doing this and my regular brand isn't?
We're guessing that if you're reading this blog post, you're probably a bit like us--aware of the impacts we humans are having on this planet, aware of the pollution human industry causes, worried about the kind of planet we will be leaving to our children. And like us, you are looking for ways to do something about it. You want to be part of the solution, not adding to the problem. Same with us.