To demonstrate the impact of a “basic” item like socks I went to a couple retail stores here in Seattle to give an example of how our water math on socks adds up.
We decided to focus on making the world’s first really good socks. Socks that look and feel good to wear, definitely. But socks that also make it easy for more humans to do good and lessen their impact on a daily basis. Because your favourite socks shouldn’t be jerks to the environment—and your favourite socks shouldn’t take away from your desire to do good.